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Strategic Alliances: Creating Value and Gaining Knowledge Through Corporate Partnership  

CATEGORY: Management
2 CPE Credits

Strategic alliances have become a staple of corporate activity. They enable corporations to enter new markets, as well as to build market knowledge and technical expertise. Unfortunately, research has shown that a significant percentage of these partnerships do not meet the strategic and financial objectives of the partnering entities. However, there are measures that can be taken by partnering firms to significantly improve their chances of success. And, accounting professionals can play a key role in implementing those measures. This webinar will provide those professionals with an understanding the nature of these relationships and the pitfalls and the success factors associated with alliance planning, preparation and execution.

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