Checkpoint Learning

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Maximize Your Firm Practice Growth: Find Your Unique Marketing and Sales Strategies  

CATEGORY: Management
2 CPE Credits
Level: Basic

What makes you any better or any different than anyone else? See how to make perception a reality. Learn to tell your success stories. Create value-adds while solving problems. Develop promotions and give-aways. Find marketing tools inside and outside your business. Use incentives for clients and team. Use PR and branding to define your firm. Determine if discounts work. Discover the new way to market through social media, websites and search engine optimization. Learn to close the sale. Find new profit centers through strategic alliances. Topics include:

  • Marketing plan
  • Success stories
  • Value adds
  • Promotions and give-aways
  • Incentives
  • Public relations
  • Branding
  • Discounting
  • Advertising
  • Social media
  • Website
  • Search engine optimization
  • Close the sale
  • Strategic alliances
Instructor: Dave Krebs, CPA
Instructor assignments are fluid and subject to change.

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