- NY Credits : 2.0
- TX Credits : 2.0
Build Your Own Greatness from the Lessons of Successful Companies
For an entrepreneur, owner, and business executive, the fulfillment of a professional career is to create, build, lead, and support a business in its journey to become great. To do this, we need to define greatness. Greatness is a process that can take time. A business entity can: be a significant leader in the industry (brand, reputation, market share), be innovation, and have phenomenal growth and soaring share prices (public corporations). All of these points can provide the company with the label great. This program discusses how companies become great via strategic management and through an heuristic and transformative approach.
Upon successful completion of Build Your Own Greatness from the Lessons of Successful Companies, the user should be able to:
recognize the three leading differentiations of great company attributes for all businesses and industries: culture, brand, and innovation,
identify, define, and describe ten strategic scientific management programs that great companies embrace and implement to improve business processes, efficiency, productivity, and decision-making,
recognize how people contribute to the three differentiators to become a great company: a winning culture, brand, and innovation, and
identify the attributes of a transformative leader and competitive-advantaged firms.