- NY Credits : 2.0
- TX Credits : 2.0
Branding Your Firm with LinkedIn
When your marketing budget is lean and competition is narrowing your profit margins, you need an edge that doesn't cut into billable hours. You need the power of LinkedIn, the power of a local and global brand for you and your firm. The course showcases Tobias Lee, the former Chief Marketing Officer for Tax and Accounting division of Thomson Reuters. Watch the videos of Mr. Lee explaining the ins and outs of social media marketing for large companies (your clients) and firms. Did you know that no more than three to ten minutes a day of your time is needed to begin branding your firm? Your individual and company profiles are both free. LinkedIn is a marketplace where you can find partners, talent, vendors, and, yes, customers. This course will demonstrate an efficient and cost-saving method to build your brand using the marketing and networking power of the leading business networking platform, LinkedIn.
Upon successful completion of Branding Your Firm with LinkedIn, the user should be able to:
identify the power of LinkedIn as a business and as a service,
recognize LinkedIn's features for both individuals and firms, and
determine brand value for both individuals and firms.