Checkpoint Learning

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Attracting Millennial Customers  

CATEGORY: Management
    Online & Mobile, Download
2 CPE Credits
Level: Basic

Millennials are no longer just the young kids on the block. With the oldest members of this generation in their thirties, Millennials are a more important source of potential clients than ever before. However, CPA firms that cling to the same old marketing and retention methods may not be able to attract or keep members of what will soon be the largest living adult generation. This course looks at the core traits of Millennials and discusses marketing and retention methods that can be specifically targeted to this generation.

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